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Actionable insights, weighted scores, continuous improvement: my”Activity...
I am a huge fan of management and marketing theory (not for the sake of it of course), but applying and finding ways to make the continuous job of improving overall marketing performance (web analytics...
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Rightmove, customer experience and tealeaf – my presentation
Click here to see and also listen to my presentation of how Rightmove are using in this particular case tealeaf to understand their customer experience better and replay exactly what their visitors did...
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